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  • Posts by: Alicia
    Alicia

    Practice What You Preach

    Posted:03/14/2012 Author Alicia

    Remember the show, Will & Grace? Aside from two of my all-time favorite TV characters, Karen Walker (aka Anastasia Beaverhausen) and Beverley Leslie, the thing that most stood out to me was the episode in which they showed the inside of Grace’s apartment. Her character was an interior designer, and this was not what you’d expect from someone in her line of work. Art and decorative objects were still in boxes. The floors were bare. The storyline was that she was so busy making other people’s spaces perfect, that she never got around to her own space.
    I’m reminded of Grace and her neglected apartment every time we open a job to update the website of “a certain agency which shall remain nameless,” just to realize six months later that we haven’t gotten around to it. We’re fortunate to be busy designing other people’s websites that we aren’t able to spend time on our own.
    When I realize the blog hasn’t been updated since the 90s, I tell myself that we’re too busy. Then, I advise a client, “Don’t put up a blog or social media account and neglect it. That’s worse than not having one at all.”
    It’s a new year. We’re motivated, energized - and holding ourselves accountable to regularly updating our blog and our website (check out the new creative we’ve just added to our portfolio!). It’s right here in black and white – this won’t be the last post of 2015. How could we deprive our friends in cyberspace of our musings about life, design and the latest episode of The Black List?

    Alicia

    A Few Updates From Our Intern

    Posted:03/14/2012 Author Alicia

    Posting on behalf of our UCF Intern, Amber, again. One day, we’ll get around to setting up an account for her, but until then….

    As the spring semester comes to a close for me, I’m excited to announce that my internship here at Metropolis will not do the same just yet. I’ve been welcomed aboard for summer and couldn’t be more thrilled to continue learning the ropes of the world of advertising from the Metropolis team. With that, Monday morning status meetings are going to get just a little more interesting here. Starting next Monday I’ll be given the task of presenting a few of the latest “what’s hot” trends in the design and digital world that we should all be made aware of.

    Speaking of what’s hot, have you checked out the Metropolis Instagram account yet? Follow us! 
    http://instagram.com/metrocreative

    And better late than never, shoutout to Metropolis for taking home two ADDY awards at this year’s Orlando Addys. Website design for Green Coat Catering and graphics for Marriot Vacation Worldwide’s bell-ringing at the New York Stock Exchange both took silver.

    Alicia

    The Intern’s Point of View

    Posted:03/14/2012 Author Alicia

    We were happy to welcome our new UCF intern, Amber Perkins, last week. She’s already making a contribution, not the least of which is helping us dust off the much-neglected blog. Until she gets her own user name, I’ll post on her behalf (and no, we don’t have any say in her grade in the class, so her kind sentiments are not bribery!) – AW

    Monday, January 7 was a big day for me for two very different reasons. I turned 22, officially entering the time of my 20s where birthdays are no longer exciting and I began my first day of my internship here at Metropolis. I will have to say the latter was much more thrilling.

    The morning started off with a tour of the office followed by a brainstorming session the group always does at the beginning of the week. It was interesting to see how ideas come together during these meetings and how a collaborative effort makes all the difference. Afterward, I was put to work with my first intern tasks. Everything I’ve been assigned to work on so far has helped me grow as a student interested in the advertising and marketing industry. No boring and pointless ‘busy work’ here! Metropolis “ain’t got time for that!”

    Today marks the sixth day of my internship at Metropolis and I’ve never been more excited to wake up at 6:30 a.m. and fight morning traffic three days a week up until now. I look forward to every day of my internship because I get to sit at a fancy desk with an incredibly comfy chair in a beautiful, decked out office. Not to mention learn about what really goes on inside an advertising agency and all of the many processes required to make things happen. Those are things no class at school could ever teach me. I’m surrounded by creative minds that are funny, sarcastic and very welcoming. I think it’s safe to say I landed the best internship out of all my peers.  - Amber Perkins

    Alicia

    Get Real!

    Posted:03/14/2012 Author Alicia

    Most of us here at Metropolis will readily admit to a few ‘reality show guilty pleasures.’ With the breadth of topics out there, it was just a matter of time before someone came out with a show about advertising agencies. “The Pitch” premiers this month on AMC – It’s basically a behind-the-scenes look at two competing agencies facing off to pitch for the same account, complete with all the melodrama and infighting that keeps us tuned in.

    There’s been a lot of press lately about the “big agencies” shying away from the show. The reason: they don’t want to reveal their proprietary methods (the dreaded “Secret Sauce” phrase. Urgh).

    Please! There is no “secret formula” to good work. What we enjoy about our jobs is the challenge of solving a client’s problems, identifying what makes them unique and communicating it clearly. There are many ways to go about this, and everyone has their own ways of getting there, but effective creative stems from good ideas.

    So, while you won’t be tuning in to see anyone from Metropolis flipping tables or racing through the back roads of Budapest on your flat screen anytime soon, you’re more than welcome to stop by and take part in a brainstorming session with us. We have a pretty good time and generally come up with some great inspiration. What’s in our “secret sauce?” Bad jokes and caffeine, for starters!

    Here’s a link to a sneak preview of “The Pitch.”

    Just for giggles, match your favorite citizen with their favorite reality show.

    The Shows:
    Survivor
    The Real Housewives of Atlanta
    Goldrush Alaska
    American Pickers
    16 & Pregnant

    The Devoted Followers:
    Alicia
    Andrew
    Brent
    Glenn
    Kevin Kent

    (We know, some are just too easy. Or are they?!?)

    Alicia

    New Client Website Launch

    Posted:03/14/2012 Author Alicia

    We’re pleased to announce the launch of the new website for the prestigious Central Florida law firm Winderweedle, Haines, Ward and Woodman. Metropolis was responsible for both the design and programming/development of the site, including a Content Management System (CMS) administrative tool that allows the firm to make text changes via an easy-to-use web-based platform. Additionally, much of the photography used on the site was taken by talented members of our creative team.

    The new site showcases the firm’s areas of practice, spotlights the attorneys and gives visitors a glimpse inside the corporate culture through the News and Events page. Winderweedle enjoys a stellar reputation for community involvement and the new site allows them to showcase that.

    Metropolis has enjoyed a long relationship with WHWW, which included the opportunity to update their logo several years ago in commemoration of their 75th anniversary.

    Take a minute to visit the site at www.WHWW.com – we think it serves as a shining example of our web team’s creativity and strategic design.

    Alicia

    Let’s Get Social!

    Posted:03/14/2012 Author Alicia

    Often when meeting with clients, we hear a familiar statement: “We know we need to be on Facebook, but we don’t really know how to get started or why we should be there.”

    Social media is much more than Facebook. It’s Twitter, LinkedIn, Google+, Pinterest, Tumblr, YouTube…. The list goes on. Do you need an account with each one of these sites? Probably not. Can selecting a few and doing a good job of maintaining them help grow your business? Most definitely.


    We see the mind-blowing stats every day:

    -    If Facebook was a country, it would be the 3rd most populated in the world

    -    24 hours of video are uploaded to YouTube each minute

    -    More than 36 million people visit LinkedIn each month

    -    Pinterest has over 10.4 million registered users and counting

    Social media is a Christmas present to savvy marketers, wrapped in shiny red paper with a beautiful bow on top. It allows you to speak directly to your target market with a minimal investment.

    Already have a loyal group of followers? Social media can keep them engaged and even make them ambassadors for your business.

    Looking to grow your business? Affordably reach your target market in a comfortable environment. Control the message and tailor it to meet your goals.

    How do you get started? That’s where we come in. We’ll take a look at your marketing goals, analyze any existing social media accounts and make recommendations on how you can make social media an active tool that helps you to promote your business. We take great pride in helping our clients succeed, so give us a call and let’s get started!

    Alicia

    Team Building Exercise? Social Experiment? Sounds fishy to me.

    Posted:03/14/2012 Author Alicia

    Just about every work week at Metropolis begins with the Monday morning status meeting. The official purpose is to review each job in the shop and tentatively schedule the week’s workflow. Some meetings are more lively than others, depending on the amount of caffeine that’s been consumed, humorous stories from the weekend, and whether or not KB can successfully slip in one of his “oldie but goodie” jokes.
    One Monday in September 2010, waiting for us on the conference table was not the typical bagels or doughnuts, but our very own Betta fish. Brent thought they’d be a good way to “stir things up” and provide the occasionally much-needed stress reliever (“You need it WHEN?! Oooh, pretty fish…”).
    Kevin claimed the most colorful one, distributed the others and we each commenced with naming them and finding them a perch in our office. It was a fun idea, and some of us really embraced our new pets, purchasing upgraded fish condos, accessories, and, in KB’s case, a fully-functioning aquarium with bottom-feeders (no advertising jokes, please!).
    Having once been part-owner to a Betta named Blue Jean, I thought their lifespan was a few months, a year tops. More than once, I thought “the Beav” had gone to that big fish tank in the sky, only to realize she was just sleeping.
    She’s not the only one still kicking. Brent’s fish, “Greg Brady” has been upgraded to a MUCH larger bowl, complete with a coral reef. He’s pretty feisty – we can’t fill his water too high for fear that he’ll jump. Kevin’s fish has found some lakefront real estate and taken up with a glass fish sculpture 15 times his size. Glenn’s fish is pretty laid back, and Andrew’s fish seems to come and go – maybe he’s doing some freelance work. Only KB’s fish didn’t live out 2010, despite a few trips to the vet and some experimental treatments at Shands.
    I finally Googled “lifespan of a Betta” today and was shocked to learn they can live 4-8 years! I’m probably jinxing her by saying this, but looks like Anastasia will be a fixture on my desk for a while longer!