Do you ever feel like you’re constantly surrounded by video? Whether it’s one of those infamous recipe videos or cute baby animal videos, video content and YouTube, in particular, is on the rise. According to Luan Wise, a contributor to the online education website, Lynda.com, 1 billion hours of YouTube content is consumed every day. And just to put that into perspective, a single person could only watch 1 billion hours if they had 100,000 years to do so! That’s a LOT of baby animal videos.
How is this enormous amount of video watching being accomplished? Two words, mobile devices. Currently, 70% of YouTube content is seen on mobile devices and only 30% is seen on a desktop computer. YouTube reports that 100% of their mobile device consumption increases per year. And the core audience for all of this video consumption is ages 16-34 years old and seems to be slightly more male populated.
And it seems that online videos aren’t just for entertainment either. According to Forbes, 75% of executives in the workforce watch work-related video on business websites at least once a week. (I guess it’s not all animal and recipe videos after all).
Online videos are proving to be a promising method of reaching millions of people nowadays. YouTube itself has now been ranked the second most popular search engine. So if you’re looking for widespread and consistent exposure, videos may be the way to go.
Yahoo is making headlines this morning, not for anything as juicy as Miley Cyrus’ recent VMA performance, but for its newly updated logo which is causing quite the uproar. The company unveiled its new mark on Tumblr at midnight on Thursday after 18 years of sporting the same funky logo, minus a minor update to it in 2009. The crowd reaction isn’t one of applause, but mostly of boos - consumers say the logo does not impress.
The new logo seems to be inspired by the font Optima Regular and is styled with a slight beveled effect, thinner and more modern looking than the previous one.
We took to a vote here at Metropolis to see if the new Yahoo logo or the old one was preferred. Most of us agreed with the majority of the Internet that the new logo isn’t anything amazing but a couple of us did agree that it has some nice qualities to it too. I wonder if Yahoo will stay strong and hold their ground with their new logo choice or take it all back like Gap did in 2010?
We’re pleased to announce the launch of the new website for the prestigious Central Florida law firm Winderweedle, Haines, Ward and Woodman. Metropolis was responsible for both the design and programming/development of the site, including a Content Management System (CMS) administrative tool that allows the firm to make text changes via an easy-to-use web-based platform. Additionally, much of the photography used on the site was taken by talented members of our creative team.
The new site showcases the firm’s areas of practice, spotlights the attorneys and gives visitors a glimpse inside the corporate culture through the News and Events page. Winderweedle enjoys a stellar reputation for community involvement and the new site allows them to showcase that.
Metropolis has enjoyed a long relationship with WHWW, which included the opportunity to update their logo several years ago in commemoration of their 75th anniversary.
Take a minute to visit the site at www.WHWW.com – we think it serves as a shining example of our web team’s creativity and strategic design.
Thanks for checking out Metropolis’ new website. We’re super excited about everything that is going on here at the agency and are ready for 2012 to be a banner year.
Our new website will help you keep up to date on all the things going on. You’ll find new blogs, personality profiles, agency news and a whole lot of examples of how we solve problems for our clients.
So tell your friends, tell your plumber, the new site is up and better than ever.
Props to all of our supporters, we couldn’t have done it without you!