The website Metropolis designed and built for Premier Property Group fills multiple needs for this real estate company specializing in luxury high-rise condos. The site established an identifiable brand identity for the company at its onset. The homepage design allows the firm to spotlight featured listings through the Feature Property and to communicate timely information through the social media feed. These dynamic features keep the homepage fresh and give return visitors a reason to spend time on the site. The back-end development includes a content management system (CMS) that enables the client to keep their in-house listings updated. A feed from the Multiple Listing Service allows users to search MLS without leaving the site. Finally, a blog gives the client the opportunity to post information on real estate trends, downtown happenings and the like - establishing the firm as experts in their field and helping the site’s ranking in natural search.