ORLANDO & MOUNT DORA
T 407 835 8080 . F 407 517 4419
Arlington Properties approached us to brand a new rental community in Jacksonville. The property’s features and amenities would be without precedent in the market, so the collateral had to convey this. The approach for the logo and brochure was to give the feel of a custom clothier, with rich textures and intricate details. The hand-assembled, string-closed brochure cover provides a unique ‘memory hook,’ with the photography, paper stock and interior pages supporting the theme.